Have you wasted an entire lunch break standing in line to buy a soggy sandwich made with too much margarine, not enough filling, and even ingredients you don’t like?
Mr Nicholas Bird certainly has, and he realised that like him, other discerning inner-city workers were also being denied the opportunity to quickly purchase the exact lunch they desired. So in 1994, with 20 years’ experience in the food and beverage industry behind him, Mr Bird decided to open an up-market fast food outlet for office workers in Perth, Western Australia.
Called MYO (Make Your Own), this revolutionary sandwich and salad bar gives its customers the power to create their own lunch, exactly the way they like it. MYO promises no queues, value for money, an easy to use system and most importantly, choice – a promise the company has delivered on since day one.
The MYO concept is incredibly simple and ingenious. On entering the store customers grab a tray, choose their favourite freshly baked bread and begin assembling their sandwich, wrap or roll from the 60 fresh gourmet sandwich fillings, including deli-style meats and cheeses, as they work their way around the servery.
For those who prefer their sandwiches toasty, our instore sandwich presses allow customers to heat up their sandwich, wrap or roll, just the way they like it.
Salads are created in much the same way as the sandwiches. After choosing their meal size (either regular or large), customers go on to fill their bowl with as few, or as many, fresh ingredients as they choose, making the perfect salad, their way.
Alternatively, we have the most extensive and creative range of pre-prepared salads made fresh daily for our customers to choose from. The impressive list includes traditional favourites such as potato, Greek, Caesar, Waldorf, coleslaw, nicoise, and continental pasta salad. It also features daring new salads such as Thai beef, pumpkin on couscous, nutty noodle, Greek bean, Moroccan rice and many, many more.
Each and every fresh, high-quality filling is accompanied by detailed nutritional information giving customers the low down on fat content, calories, carbohydrates and so on. This is making MYO particularly popular with dieters, calorie counters, and those with specific dietary needs.
For those looking for a caffeine fix, steaming cup of soup or a perfect piece of pizza, MYO offers these product lines and more. We make daily fruit salad from the freshest available produce. There’s a great range of muffins and cakes for those with a sweet tooth. Cereal and toast is on hand to satisfy customers’ breakfast cravings. We have the biggest range of steaming hot soups through winter, and hot dishes including curries and pastas. MYO really does have a food for every season.
There’s also a food for every imaginable customer, not just those who are diet-conscious. Lunchers on the go can grab their favourite fresh sandwich without having to wait in queues, fussy eaters can have their lunch without the annoying extra fillings often found in pre-packaged sandwiches, and creative eaters can go to town, assembling taste sensations filled with unusual and exotic ingredients.
While MYO may have been born in Australia’s most isolated capital city, the concept is appealing to office workers the world over.
Today, MYO has spread like mayo across the globe. Currently there are 19 branches in Australia, 6 in the UK and Ireland, with plans to expand to New Zealand, the US, Asia and the Middle East.
MYO is currently recognised as Australia’s leading sandwich brand and the company anticipates there will be 50 globally by the end of 2013.